![]() As he worked with senior management teams, Moore repeatedly found that executives were trapped by short-term performance-based compensation schemes. Based on twenty years’ experience advising the top leaders of many of the world’s most successful enterprises, Moore’s Escape Velocity offers a pragmatic plan to engage the most critical challenge that established enterprises face in the twenty-first-century economy: how to move beyond past success and drive next-generation growth from new lines of business. Geoffrey Moore’s now-classic Crossing the Chasm became a must-read book by presenting an innovative framework to address the make-or-break obstacle facing all high-tech companies: how to gain market share from early adopters and from mainstream consumers. Book excerpt: From the world’s leading high-tech strategist comes the definitive road map to help established companies create next-generation growth. This book was released on with total page 240 pages. Download or read book Escape Velocity written by Geoffrey A. ![]()
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